The concept
In this loving environment, the father, a true professional in the technical sector, noticed something that had gone unnoticed for a long time.
His wife, was indeed a big coffee lover, but she never really enjoyed the coffee she drank. Coffee, one of life's greatest pleasures, rarely met her expectations.
Most of the time she said, “It’s okay,” or, worse yet, “It’s drinkable, I think.” The father decided to learn everything about coffee and change this.
The secret behind the quality of the coffee.
After a year of studying and experimenting, the father finally reached the point where he could roast a cup of coffee that he was proud of.
The road to the perfect cup of coffee he envisioned was still long, but he didn't give up. After countless experiments and long nights, his coffee began to develop into something that people truly enjoyed.
The growing demand for his coffee became the driving force behind his commitment to continually perfecting the product.
South America, the largest coffee-producing continent in 2023, produced 4 million tons of coffee.
In 2022, Europe was the largest coffee consumer in the world.
More than 1/8 of the world's population enjoys drinking a cup of coffee every day
Belgium imports about 12.8% of the total green coffee in Europe. That amounts to 345,000 tons of green coffee.
De uitdagingen onderweg naar perfectie
To make the perfect cup of coffee, everything starts with high-quality green coffee beans that have an excellent flavor.
After an extensive search and many failures, the father began to obtain beans that were better than the majority of the options on the market.
As he continued to experiment and refine his coffee, he gradually discovered the deeper secrets of coffee and the art of roasting.
During this period, the mother watched the father's progress with growing admiration. Slowly but surely, T-the father changed the world of coffee and ultimately created the most flavorful recipes. And so, everything changed!
From beans to yield.
In the summer of 2024, the youngest son joined the startup to introduce the coffee to a wider audience. With his experience in sales, marketing, and entrepreneurial spirit, he worked closely with a team to develop the perfect strategy.
They created systems to market their exceptional coffee and made plans to enable warm and heartwarming experiences at people's homes.
After months of hard work, he and his team began spreading the news in December 2024. To this day, awareness and health around coffee have drastically changed, leading to the creation of one of the most unique coffees.